Beer Events

Superdry Thai Craft beer pop-up

What do you get when you combine a modern fashion brand with Thai Craft Beer? You get to look a bit more fashionable for drinking local at the Superdry + Group B pop-up store at Siam Discovery.

And YES! You can most definitely buy and drink some beer at the shop. While visiting, they served a solid plastic pint of Yodbeer Pale Ale in Group B branded cups. There are a few seats made from old kegs where I was able to get to smell the new fragrances inspired by Sandport and Yodbeer breweries.

Clif, Editor

Superdry is know for Japanese inspired and vintage Americana graphics with a British style, and has a variety of bags, shirts, and hats for sale.
GroupB is known for distributing Thai craft beer and so together they can offer a wide range of beer and brewery inspired products. They are also making local Thai spirits available, and are the group behind Thai Craft Beer Week, and United People’s Brewery.

Where? The pop-up is in Siam Discovery Mall (map) on the ground floor, in the southeast corner, below Duck Donuts.
Closest public transportation: National Stadium BTS (skytrain) station

Superdry + Group B Thai craft beer pop-up video tour

Hit up the store, or hit the play button on the video attached, and take a look at the variety of products available, including:

  • Beer inspired perfumes
  • Glass + craft beer gift packs
  • Banana cookies
  • Camping table
  • Yodbeer Bottle openers
  • Cider + bath bombs
  • “Writer’s Taste” book
  • DePloy Brewery jewelry
  • Sour City beer gift pack
  • Sandport glass bong
  • Brewery and spirits glasses
  • T-shirts
  • Big fridge of Thai beers
  • Taps for beer on draft
  • Wall of Superdry shirts

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