Sato So Good Announced

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Jul 29, 2026

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Sept. 4th – 6th, Sato So Good will take place by ประชาชนเบียร์ (also known as Beer People). The event focuses on sato, which is kind of like a rice wine that is a local Thai specialty alcoholic drink. The organizers have been working to expand their events and not to be too strictly focused on beer.

The event will take place over 3 days, and feature local food as well as locally focused music.

Sato is a Thai rice wine, as has been previously published on BKBG in 2025. It is often a clear, sometimes sparkling, rice wine, that is like the cousin to sake. Joe Stange wrote about it in his excellent article in Craft Beer & Brewing Magazine, more info:

Sato article, from 2025

Sept. 4th – 6th, 2026 (3 days)
3:00 PM – 11:00 PM daily
Beer People’s Facebook Post
At Yodpiman Riverwalk (Chao Phraya Riverfront)
- Yodpiman on Google Maps

Getting to the event

Yodpiman Riverwalk
550 meters from Sanam Chai MRT

The event is taking place at Yodpiman Riverwalk, on the north bank of the Chao Phraya River. The closest public transportation is Sanam Chai station on the MRT blue line.

Sato So Good Press Release:

Transforming the Perception of “Sato” into Chao Phraya Riverfront Cool! “SATO SO GOOD – Original Thai Sip” – A Thai Rice Wine Festival by the River, September 4–6 at Yodpiman Riverwalk
BANGKOK, THAILAND — Prachachon Beer invites everyone to experience a fresh new perspective at “SATO SO GOOD – Original Thai Sip,” a festival bringing together local Sato (Thai Rice Wine) producers from over 30 brands nationwide. Join us in shifting mindsets and elevating “Sato” a traditional Thai local spirit into a world-class craft drink, set against a relaxed atmosphere by the Chao Phraya River at Yodpiman Riverwalk, from September 4 to 6, 2026.
Organized under the concept “Original Thai Sip,” SATO SO GOOD aims to offer a fresh perspective to the new generation as well as international tourists, allowing them to discover the true charm of Sato. As a rice wine, Sato features a smooth, refreshing, and unique flavor profile that rivals world-famous rice wines such as Japanese Sake or Korean Makgeolli.
Event Highlights Across All 3 Days:
The Craft Sato Showcase: Sample diverse styles of Sato from over 30 local producers across Thailand.
Sato Insights & Secret Recipes (Talk Session): Dive deep into exclusive industry insights with leading Sato brand owners, discussing the stories, fermentation techniques, and secret recipes behind their signature brews up close.
Sato Workshop (Free Daily Classes): Hands-on Sato making workshops with no entry fee! Learn essential techniques directly from brand owners – covering everything from rice fermentation methods and the history of traditional local spirits to the art of tasting and understanding flavor profiles the right way.
Music & Local Vibe by Durian Radio: Sunset soundtrack curated by DJs from Durian Radio, a music platform championing the “Support Your Local” movement—bringing together local soundscapes and craft culture by the river.
Riverfront Sunset Vibe: Immerse yourself in the evening ambiance along the Chao Phraya River with a chill lineup of music.
Local Food Pairing: Flavorful Thai food menus specially paired to complement the taste of Sato perfectly.
Event Details:
Dates: September 4–6, 2026 (3 days)
Time: 3:00 PM – 11:00 PM daily
Venue: Yodpiman Riverwalk (Chao Phraya Riverfront)
Admission: Early Bird Tickets 100 THB | Walk-in Tickets 150 THB
“Elevate our Original Thai sip, redefine the image of Sato, and experience a fresh riverfront vibe together at SATO SO GOOD!”
For more information and advance ticket purchases, visit:
Facebook / Instagram: ประชาชนเบียร์ (Prachachon Beer) or add LINE: @beerpeople