Cinco de Mayo – a Tex-Mex Beer holiday?

TL;DR – there a good chance Cinco de Mayo was made popular by beer salesmen in Texas looking for a holiday in between St. Patrick’s Day and the 4rth of July.

TL;DR – there a good chance Cinco de Mayo was made popular by beer salesmen in Texas looking for a holiday in between St. Patrick’s Day and the 4rth of July.